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Master Propio in
Marketing Management

Program description and justification

The Master Degree in Marketing Management will facilitate the students the development of marketing and the company, not only in their own country, China, but also the expansion abroad. It aims to train professionals prepared to assume positions of maximum responsibility in global companies and to be able to proactively face the new challenges that the growing complexity of the market entails.

This Master's Degree aims to train professionals prepared to assume positions of maximum responsibility in global companies from Marketing Management. Professionals who are capable of proactively facing the new challenges that the growing complexity of the market entails, adapting to changes through decision-making and efficient resolution of the situations they face.

Basic information of the program

Director: María Francisca Blasco López
Co-Director: Juan Carlos Izquierdo Villaverde

Coordinator: Asunción Martínez Pleite

Teaching modality: Non-presential

Credits: 60 credits (ECTs)
Duration: One year 

Teaching language: English

Places available: 80

Price: 8.500 

Teaching objectives of the program

The Master Degree in Marketing Management is intended for graduate and professional Chinese-speaking students who want to expand and renew their knowledge in the new challenges posed by the increasing complexity of the Chinese market and its impact on the world economy. This Master also seeks to teach the most innovative tools to satisfy the needs of potential clients, without neglecting the profitability and sustainability of the company.

This is a Master Propio from Madrid Complutense University, managed by Gestión Educativa Consultores, associated organization of Madrid Complutense University.