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Master Propio in International Trade

Teaching structure

* Total number of ECTS credits: 60

* Total hs. of teaching activities: 400

HS. OF
TEACHING ACTIVITIES
MODULE
CREDITS ECTS
MODALITY

Curriculum introduction

Module 1

Unit 1: Theories of International Trade in evolution
Unit 2: The process of globalization of the World Economy
Unit 3: Growth, structural change and convergence: An overview
Unit 4: Internationalization and technology
Unit 5: The regulation of International Trade and the role of International Economic Organizations
Unit 6: Current Trade Blocks and International Treaties

Specific competences of Module 1:

  • Ability to understand and explain the fundamentals of the international economy and the bases of international trade, growth, internationalization and technology, as well as the commercial blocs and the main international economic institutions and organizations.

  • Ability to formulate research questions (objectives and hypotheses) about the international economic environment.

  • To design methodological strategies to answer research questions about the international economic environment.

  • To introduce the student to understanding structural change, convergence, and trade policies in context.

  • To know the relationship between the development of trade policies, their construction, formulation and implementation and critically analyze current policies.

  • To know the basic regulation of international trade and the role of institutions to act in the international context.

Module 2

Unit 7: Direction and Management Processes of the Company.
Unit 8: Organizational Structures and Models in the International Business Context.
Unit 9: International Management of the company: Objectives, Analysis and Strategic Formulation. Implementation. The Balanced Scorecard. CMI
Unit 10: Formation and evaluation of training, identification of the Potential. Talent management. Career and Succession Plans. Performance evaluation.
Unit 11: Template planning, job description, recruitment, selection and socialization of people.

Specific competences of Module 2:

  • To know the basic elements that make up the organization and management of international business.

  • To analyze the different organizational forms of the company to select the best one depending on each business model.

  • To select the macro and micro business indicators and the fundamental dynamics of the international markets most suitable for each company.

  • To analyze the macro and sector competitive factors for the preparation of the strategic plan: Diversification, Integration, Acquisitions and Investment. Creation of value for shareholders and stakeholders.

  • Analysis and formulation of the competitive factors necessary for the creation and capture of business value in an international environment.

  • To analyze the elements that define the development and viability of an international company or business supported by balanced scorecards.

  • To identify the different models of organization and management of human resources.

  • To develop policies and tools for the development of the professional commitment of the organization.

  • To know the new techniques that companies develop to enhance the positive result of the talent selection processes.

  • To determine the succession strategy and career plans within the human resources policy.

  • Develop a comprehensive strategic plan for human resources in the particularities of international companies.

Module 3

Unit 12: Operational Management of International Trade

Unit 13: International Marketing
Unit 14: Export Strategies
Unit 15: E-Commerce

Unit 16: Logistics and Supply Chain Management

Unit 17: International Transport

Specific competences of Module 3:

  • To define the competitive framework and the operating environment of the company in the international arena.

  • To identify the basic keys in the operational management of international trade.

  • To know the concepts and fundamentals of country risk analysis and its effects on commercialization.

  • To understand the basic fundamentals of international marketing.

  • To contrast the different digital strategies applied to international trade.

  • Efficient management of the international sales force.

  • To define possible strategic alliances for the international growth of the business.

  • Analysis and improvement of production and service processes.

  • To distinguish demand forecasting and operations planning systems.

  • To recognize the own models on which the integral logistics of the company is based.

  • To understand process flows and quality improvement systems in supply chain management.

Module 4

Unit 18: Introduction to the design of operations in international trade.
Unit 19: Trade operations. The trade policy of the European Union and the Taric coding.
Unit 20: Document and customs management in international trade. SAD, Intrastat, Customs circuits, Declaration of value.
Unit 21: Means of financing foreign trade. Letter of credit. Types of credits. Export Insurance. Other foreign trade payment instruments.
Unit 22: International Currency Market Overview of currency markets. Coverage of foreign trade positions in the FOREX market.

Specific competences of Module 4:

  • To know the design and execution of a foreign trade operation.

  • To understand the Incoterm clauses, international contracts and the operation of foreign trade practices.

  • To master document management related to international transport, logistics and customs management in foreign trade.

  • To learn the operation of logistics platforms using the Quick Pallet Maker software.

  • To know the characteristics of the EU's trade policy, its codification and the programs to support foreign trade.

  • To understand the practice of international financing operations linked to commercial operations.

  • To understand the theoretical and practical operation of currency markets and hedging systems through real practices in the FOREX market.

Module 5

Unit 23: Marketing Management and Strategic Marketing

Unit 24: Marketing Plan and Digital Marketing
Unit 25: Direction and Management of sales force

Specific competences of Module 5:

  • To understand and develop the marketing strategy focused on the development of the international business responsibilities, roles and functions of the Marketing Department within the global strategy of the company.

  • To examine the elements that support a correct strategic management of digital marketing within the company and its relationship with customers in the online channel.

  • To organize the online marketing process of any international company.

  • To determine the ideal conversion funnel for each company based on its business model.

  • To organize the distribution policy based on business models.

  • To analyze the selection of international marketing channels.

Module 6

Unit 26: Accounting Management and Corporate Finance. Asset Valuation.

Unit 27: Analysis of Projects and Companies. Risk Diversification.
Unit 28: Foreign Exchange Market. International Trade and Investment.

Specific competences of Module 6:

  • To describe the fundamentals, evolution and trends of general accounting and financial management.

  • To assess the financial concepts in the operational strategy of the company.

  • To know the models, methods and trends of management control in organizations.

  • To analyze planning tools and project feasibility analysis.

  • To describe the models for evaluating the variables, the criteria and the risks of investments.

  • To justify the dimensions and the analysis factors in the valuation and viability of companies.

  • To decide on the valuation of international investments.